How to Register on Amazon as a Seller in India

The e-commerce market in India is expanding rapidly, with millions of consumers turning to online marketplaces for everything from daily essentials to luxury goods. For local manufacturers, retailers, and wholesalers, listing products online is the single most effective way to multiply sales and reach customers nationwide. Among all online platforms, Amazon India remains the largest and most trusted marketplace.

Registering as a seller on Amazon India is a straightforward process, but it requires careful preparation of tax and business credentials. If you are ready to expand your retail reach, here is our definitive, step-by-step guide on how to register on Amazon as a seller in India in 2026.

Why Sell on Amazon India?

Before registering, it is helpful to understand the primary benefits of the Amazon marketplace:

• Nationwide Customer Base: Instantly gain access to crores of active shoppers across India, including Tier 2, Tier 3, and rural areas.
• Fulfillment Infrastructure: Leverage Amazon's world-class logistics network (Fulfillment by Amazon or FBA) to handle packing, shipping, and customer support.
• Trust & Security: Tap into a secure transaction environment that customers trust, which reduces friction and cart abandonment.

Step 1: Gather Required Business Credentials

Before you begin the online registration process, ensure you have the following information and documents ready. Having these on hand will prevent your application from getting stalled:

• GSTIN (GST Number): In India, a GST number is mandatory for selling products online (except for certain tax-exempt categories like books).
• PAN Card: Permanent Account Number (PAN) of your business (or your personal PAN card if you are registering as a sole proprietorship).
• Active Bank Account: A current or savings bank account under your business name, along with the IFSC code, to receive weekly payouts from Amazon.
• Active Mobile Number and Email Address: Used for login credentials, order notifications, and verification processes.

Step 2: Create Your Seller Central Account

Once you have gathered your documents, go to services.amazon.in and click on the "Start Selling" button. Enter your legal name, mobile number, and set a password. Click "Next" to receive an OTP and verify your phone number. Next, input your registered business name exactly as it appears on your GSTIN document, and enter your GST number. Amazon's system will automatically check and pre-populate your company address.

Step 3: Configure Your Store and Shipping Settings

After verifying your tax details, you need to set up your storefront preferences by selecting a unique, professional store name. Then, choose one of Amazon India's shipping models:

• Fulfillment by Amazon (FBA): You store your inventory in Amazon's fulfillment centers. Amazon handles packing, delivery, returns, and customer service.
• Easy Ship: You pack the orders at your warehouse, and an Amazon logistics partner picks them up and delivers them to the customer.
• Self Ship: You manage the storage, packaging, shipping, and delivery of orders yourself.

Step 4: Tax Details and Bank Account Setup

Next, complete the financial details by inputting your bank account holder name, account number, and IFSC code. Amazon will verify this to process your disbursements. Choose the correct Product Tax Code (PTC) corresponding to the GST rate of your products (e.g., 5%, 12%, 18%, or 28%), and digitally sign the tax declaration form.

Step 5: Upload Product Listings and Launch

Your account is now active! You can add products one-by-one by searching for existing barcodes or uploading photos, or use bulk upload templates if you sell hundreds of items.

How RKS Infotech Helps You Scale Your eCommerce Business

Setting up and managing an Amazon seller account can be overwhelming, especially when coordinating catalog updates, GST invoices, and running paid ads (Sponsored Products). As a premier digital solutions and software company in Pondicherry, RKS Infotech offers specialized eCommerce onboarding services. Our dedicated team guides you through account registration, professional cataloging, Amazon advertising (PPC) campaigns, and multi-store management across Amazon, Flipkart, Meesho, and JioMart.

Conclusion

Registering as a seller on Amazon India is the first step toward building a successful online business. By preparing your GST and bank details, choosing the right shipping model, and optimizing your listings, you can establish a robust source of online revenue. Are you looking to fast-track your online store registration and boost your e-commerce sales? Contact RKS Infotech today for professional eCommerce onboarding and digital marketing support!